Variable Data Roto-Offset
Variable data printing in roto-offset combines the efficiency of roto-offset printing and the personalization of digital printing. Thanks to this technology, it is possible to produce multiple different documents in the same printing session, optimizing time and costs. Mediagraf uses advanced Kodak systems to ensure automatic printing without interruptions.
This technology allows each copy to be personalized with unique graphic and textual elements, such as barcodes, QR codes, progressive numbering, short texts, or images. It is ideal for printing flyers, magazines, brochures, booklets, etc.
The advantages include:
- Targeted distribution for one-to-one marketing actions;
- Geolocation for effective targeting;
- Multichannel promotion to drive web access through QR codes and contests;
- Customer loyalty with contests and offers at retail points;
- Cost reduction by eliminating plate changes for each print;
- Eco-sustainability thanks to targeted distribution that reduces paper consumption and optimizes production time.
Variable Data Digital Printing
Digital printing technologies offer complete freedom of customization, allowing each copy to be printed differently thanks to advanced software. Variable data printing allows for targeted communication, shifting from the one-to-many model to a more effective one-to-one approach.
Customizing communication means:
- Respecting the characteristics of each customer;
- Considering the territorial specifics of sales areas;
- Highlighting the unique features of products on sale;
- Creating a more personal bond with customers.
With variable data digital printing, the product can be fully personalized, from logos to texts to addresses. Promotional activities become more direct and targeted, enabling the printing of tailored content for each recipient, such as magazine headers, book covers, bulletins, or brochures.
We print for:
- Business communication;
- Transpromo activities;
- Direct mailing.